In 1997 Shift and Jeff Emig set out to do things differently, crafting a narrative that would send reverberations through the sport for decades to come. For 2018, we pay homage to his historic 1997 season with our “G.I. Fro” 20th-anniversary 3LACK label gear...

The all-new 3LACK Label Jersey, with a multi-paneled, moisture wicking construction, featuring Jeff Emig's 20th-anniversary graphics. In 1997 Shift and Jeff Emig set out to do things differently, crafting a narrative that would send reverberations through the sport for decades to come. A hyper...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Shift 3Lack Caballero Jersey combines Steve Caballero's roots in art and skateboarding and his current passion for motocross. The jersey utilizes a...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Shift 3Lack Caballero Jersey combines Steve Caballero's roots in art and skateboarding and his current passion for motocross. The jersey utilizes a...

Cab is all about style, creativity, and doing things on his terms; these ideals are the inspiration behind the Cab Collection. The Shift 3Lack Caballero Pants combines Steve Caballero's roots in art and skateboarding and his current passion for motocross. The pants utilize a...

If Chuck Norris were to enter a race to save the World, this is what he’d rock. Our Dead Eye collection takes its name from the soul-less all-black eyes of great white sharks. If that’s not badass enough for you, it features a look...

If Chuck Norris were to enter a race to save the World, this is what he’d rock. Our Dead Eye collection takes its name from the soul-less all-black eyes of great white sharks. If that’s not badass enough for you, it features a look...

Pants 600D polyester main body construction provides durability while minimising overall weight Form fitting for a perfect fit on the bike Stretch rear yoke and front gusset allows for unrestricted movement when riding Double layer knee construction for durability External leather knee panels provide...

Jersey Engineered with articulated, multi-panel construction for a superior fit on the bike Technical moisture wicking polyester main body Full mesh panelling for added ventilation Athletic precision fit comfort collar design  

The jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfort and utilizes strategic mesh paneling for comfort in warm environments. It utilizes a multi-panel construction for superior fit and feel. Each fabric, panel...

Introducing the 3LACK Label Pants from our Mexico Collection. The second drop in a series of four destination-inspired collections, this limited edition gearset celebrates the Dia de Los Muertos festival in the city of Guadalajara, Mexico. The pant's aesthetic takes cues from the historic...

Featuring a minimalistic dual-color design, the 3LACK Label Race jersey is primed to standout on the track for its appearance while keeping you out in front with its performance. The iconic Shift bar bolt emblem is centered on the chest, while the Shift wordmark...

Featuring a minimalistic dual-color design, the 3LACK Label Race jersey is primed to standout on the track for its appearance while keeping you out in front with its performance. The iconic Shift bar bolt emblem is centered on the chest, while the Shift wordmark...

Featuring a minimalistic dual-color design, the 3LACK Label Race 1 jersey is primed to standout on the track for its appearance while keeping you out in front with its performance. The iconic Shift bar bolt emblem is centered on the chest, while the Shift...

The 3LACK Label Race pants features a minimalistic dual-color design. Shift bar bolt logos flank each outer hip as well as the lower knees. A full suite of performance features plus trademark Shift styling make the 3LACK Label pant the pinnacle of race-ready gear.The...

The 3LACK Label Race pants features a minimalistic dual-color design. Shift bar bolt logos flank each outer hip as well as the lower knees. A full suite of performance features plus trademark Shift styling make the 3LACK Label pant the pinnacle of race-ready gear.The...

The 3LACK Label Race pants features a minimalistic dual-color design. Shift bar bolt logos flank each outer hip as well as the lower knees. A full suite of performance features plus trademark Shift styling make the 3LACK Label pant the pinnacle of race-ready gear.The...

Jersey Engineered with articulated, multi-panel construction for a superior fit on the bike Technical moisture wicking polyester main body Full mesh panelling for added ventilation Athletic precision fit comfort collar design  

The all-new 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfort and utilizes strategic mesh paneling for comfort in warm environments. For 2018, we took 3LACK (Black) Label back to the...

The all-new 3LACK Label jersey provides an uncompromised fit with an undeniable style. It’s made from a technical, moisture wicking fabric for unreal comfort and utilizes strategic mesh paneling for comfort in warm environments. We took 3LACK (Black) Label back to the drawing board...